MARIOLINA PACELLI©





LE MINI MACARON
Le Mini Macaron is an indie nail brand featured in Refinery29, PopSugar, BuzzFeed, Marie Claire, Elle and more. Available at Sephora, ULTA, Nordstrom, ASOS, Urban Outfitters, QVC, FeelUnique, Zalando and more.
The brand's mission is to boost your self-confidence through creativity, self-expression, and community. Le Mini Macaron embraces feel-good beauty and believes that doing your nails should be a fun and creative experience, adding a touch of joy to your routine. 








OFFLINE CAMPAIGNS
Led the art direction, coordination, and planning of offline campaigns in Barcelona, Chicago, and New York. 
Collaborated closely with the marketing team to create impactful campaigns.






CHRISTMAS CAMPAIGN
From creating mockups to organizing a smooth photoshoot, ensuring a flawless execution of all elements. This encompassed various assets for newsletters, banners, social media, retail requests, paid ads and flyers. 
Worked alongside the talented photographer, Margaret Stephein.









PROMOTIONS
With a close collaboration with the marketing team, I played an integral role in supporting performance marketing meetings. I took charge of creating the master designs for a wide range of promotions for both EU and US market.
This encompassed in-house photoshoot retouching, crafting compelling motion graphics, and bringing captivating illustrations to life. Witness the seamless integration of design elements across various promotional materials and experience the visual impact they deliver.








PRODUCT PHOTOGRAPHY
I contributed to the restyling of product photography for the new website, carefully determining innovative approaches to showcase the products in the best possible way. 
Explore the revamped photography (by Margaret Stephien) on leminimacaron.com and witness how we have elevated the presentation of their products to new heights.



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